A multi-film, social-first campaign designed to articulate Compass’ food offer and sustainability strategy through a cohesive, design-led content system. Spanning seasonal sourcing, plant-forward menus and net zero initiatives, the campaign was conceived as a platform-native suite rather than a single hero film.

We delivered over 40 individual assets across multiple aspect ratios, each carefully re-framed and re-edited to ensure consistency across grade, motion behaviour, and sound design. Particular attention was given to pacing and information flow -optimising every asset for short-form viewing without compromising clarity or impact.

The campaign delivered strong cross-platform performance, with increased engagement rates, and consistent interaction across both vertical and square placements.

The result is a cohesive, high-performing content system, built on a deep understanding of how format, framing, and duration drive engagement.