Should You Make Video? (Spoiler: Yes. Big Yes.)
Got a story to tell? Want to boost your brand profile or connect with your audience in a way that actually sticks? Then yep, video should 100% be part of your marketing mix.
The beauty of digital is that it levels the playing field — whether you’re a global brand or a small business, great video helps you stand out, get noticed, and (most importantly) be remembered.
Here are Purple Door’s top 5 reasons why video is a no-brainer:
1. It brings your brand to life
Video lets people see who you are, what you do, and why it matters — in a way that feels real and human. Whether it’s your team talking, a happy customer sharing their story, or a product in action, film adds personality and heart.
2. It actually gets seen
Let’s face it — people love video. It’s easy to consume, scroll-stopping, and works across every platform.
Here’s some quick-fire proof:
- Video makes up over 80% of internet traffic
- YouTube has 2.7+ billion users, watching 1 billion+ hours daily
- Tweets with video get 10x more engagement
- Facebook sees 4 billion video views a day — 85% without sound (hello captions!)
3. Content is king — and video wears the crown
A strong content strategy builds trust, drives traffic, and shows your audience what makes you different. And let’s be honest — not everyone’s reading long articles anymore. Video is the perfect way to create scroll-stopping, shareable content for your website, social feeds, and internal comms.
Got a blog or thought leadership piece? Drop a short video alongside it and watch engagement soar.
4. It’s great for SEO
Yep, video can help get you found on Google. It keeps people on your site longer (which search engines love) and signals that your content is rich and relevant. Plus, if people are linking to and sharing your video? That’s even more SEO gold.
5. It boosts conversions
Want people to take action? Watch a video. 64% of people are more likely to buy something after watching a branded video. When done right, film builds trust, shows value, and makes people feel confident about clicking that button.
Whether you’re a startup with a story or a big team with bold ideas, video is one of the best ways to connect with your audience, fast.
We work with all kinds of organisations across different industries to bring ideas to life through film. If you’re thinking about using video to boost your brand or internal comms, we’d love to help.
Let’s talk!
Email hello@purpledoormrdisa.com or call 07811 351 309
